Business · Companies · 2 hrs ago
Pop Mart sales fall as interest in Labubu dolls fades
Pop Mart’s sales have fallen as interest in its Labubu dolls has cooled.
The Chinese toymaker’s global rise has stalled, and its stock price has also dropped.
Founder and CEO Wang Ning faces the task of reviving the craze or moving beyond it.
The company became known worldwide during a surge in demand for Labubu dolls.
That fading excitement has put pressure on Pop Mart’s business.
Pop Mart is considering theme parks and a Hollywood film as possible ways to attract new audiences.
It is looking for ways to build growth beyond the dolls, but creating another global hit will be difficult.
Pop Mart’s global rise has stalled as interest in its Labubu dolls fades.
The Chinese toymaker’s sales have plunged in recent months, and its stock price has fallen.
Founder and CEO Wang Ning is looking for ways to revive the Labubu craze or move beyond it.
The company is exploring options including theme parks and a Hollywood film.
Pop Mart is due to send a float to New York City’s Macy’s Thanksgiving Day Parade later this month.
- Who
- Pop Mart International, the Chinese toymaker, and its founder and CEO, Wang Ning.
- What
- Sales have plunged as interest in Labubu dolls fades, and the company is considering ways to regain relevance.
- When
- Sales have fallen in recent months. The article was published on November 14, 2026.
- Where
- The company operates globally; its parade float will appear in New York City.
- Why
- The hype surrounding Labubu dolls is fading.
This story does not have two clearly opposing sides.
Pop Mart debuted a giant float at New York City’s Macy’s Thanksgiving Day Parade.
Pop Mart’s sales plunged as the hype surrounding its Labubu dolls faded.
SCMP reported that Pop Mart was exploring options including theme parks and a Hollywood film.
Pop Mart is due to send another giant float down Sixth Avenue for the Macy’s Thanksgiving Day Parade.
- Company
- Pop Mart International
- Founder and CEO
- Wang Ning
- Sales
- Plunged in recent months
- Parade
- Macy’s Thanksgiving Day Parade, New York City
- Options under consideration
- Theme parks and a Hollywood film