Science & Tech · Big Tech & Internet · 4 hrs ago

Chatbots drive sales ahead of China’s Singles’ Day shopping festival

Chatbots drive sales ahead of China’s Singles’ Day shopping festival

Chatbots are helping drive sales in China ahead of Singles’ Day, the 11.11 shopping festival.

The festival is a major shopping period, and retailers are using AI tools to help customers shop.

Store data shows where AI shopping works best, though the specific stores and results are not given here.

That information can help brands decide how to use chatbots.

The focus is on whether AI can support sales during a busy retail period.

No sales figures, named brands or next steps are provided.

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