Business · Companies · 3 hrs ago
Brazil’s real estate sector turns to AI to attract buyers and speed sales
Brazil’s real estate companies are using AI to attract buyers and speed up sales.
MRV says buying a home in Brazil takes an average of 13 to 15 months or more.
Companies are using AI to sort potential buyers into smaller groups so they can send them more relevant information.
The technology can also help train real estate agents, many of whom come from other fields and may not know much about property finance.
OLX says AI can suggest suitable property prices and analyse searches to identify what kinds of homes people want.
It can also power a virtual agent that answers customer requests around the clock.
These tools aim to make sales more efficient, but the companies have not said how much they have shortened the buying process.
Brazil’s real estate sector is using artificial intelligence to attract potential buyers and shorten sales processes.
A home purchase in Brazil takes an average of 13 to 15 months or more, according to MRV.
Companies are using AI to organize potential customers into groups and target them with specific actions.
AI is also being used to train real estate agents, suggest property prices, identify buyer search trends and answer customer requests around the clock.
- Who
- Brazil’s real estate sector, including MRV and the OLX Group.
- What
- Companies are applying artificial intelligence to attract buyers and speed property sales.
- When
- The article was published on October 22, 2026.
- Where
- Brazil.
- Why
- The sector faces challenges attracting potential customers and lengthy sales processes.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Average purchase timeline
- 13 to 15 months or more, according to MRV
- MRV representative
- Thiago Ely, vice-president of Commercial and Marketing
- OLX property listings
- 6 million
- Virtual agent availability
- 24 hours a day
What people are saying
Artificial intelligence, as a support tool, when you start dividing this base into small groups, you can monitor it much better.
Artificial intelligence is very much like an assistant to the real estate agent.
The average price of a property in this region is this price, to help position the property at the right price, because that is the factor that will make the sale easier and speed up the sales time.
Thanks to artificial intelligence, we are understanding search patterns and current trends, to help real estate agencies understand exactly what types of properties people are looking for.