Business · Companies · 14 mins ago
HYBE combines label support teams in global services unit
HYBE has launched a unified Global Label Services team to support its record labels around the world.
The South Korean entertainment company says the team will handle music distribution, marketing and promotion.
It is intended to help Korean artists reach international markets and support HYBE’s artists outside Korea in Korea and other regions.
HYBE first set up a label-services team in the United States in 2024, then expanded it to other regions.
The new structure is designed to work across all of HYBE’s global offices.
HYBE has also appointed specialists in global distribution, artist services, publicity and organizational development.
The company says the changes will strengthen the infrastructure behind its artists’ global activities; no further next steps were specified.
HYBE has created Global Label Services to coordinate distribution, marketing and promotion across its worldwide label network.
The company appointed Juan Arenas, HYBE America’s chief intellectual property officer, as the unit’s president.
The organization is intended to support artists’ global activities and strengthen HYBE’s music services across markets.
HYBE also named executives to lead global distribution, artist services and artist public relations.
The company said the restructuring is part of its strategy to build and expand global business infrastructure.
- Who
- HYBE. Juan Arenas was appointed president of Global Label Services.
- What
- HYBE combined label support functions in a global services unit for distribution, marketing and promotion.
- When
- HYBE announced the change on Oct. 27, 2026.
- Where
- The unit is intended to serve HYBE labels and artists across its global markets.
- Why
- To strengthen global music distribution, marketing, promotion and public relations, and support artists’ activities in more markets.
This story does not have two clearly opposing sides.
HYBE launched its Label Services operation in the United States as part of its HYBE 2.0 growth strategy.
HYBE announced Global Label Services and named Juan Arenas as its president.
- Unit
- Global Label Services
- President
- Juan Arenas, HYBE America chief intellectual property officer
- Global distribution SVP
- Nicole Csabai
- Global artist services EVP
- Melissa Victor-Burkhardt
- Artist public relations
- Johanna Fuentes will work alongside Arenas
- Initial launch
- Label Services began in the United States in 2024
2 sources
What people are saying
In a rapidly changing global music industry, building the foundation for artists to maintain their unique competitiveness and receive long-lasting love across more regions is the essential duty of a music enterprise, as well as the core capability HYBE has cultivated over the past 20 years
This reorganization of our global label service organization is part of establishing a 'global infrastructure' that strengthens the music distribution, marketing, promotion and public relations capabilities of HYBE artists active on the world stage — spanning hubs in Korea, Japan, the United States, Latin America and India — and marks the starting point for our strategy to expand and refine our business infrastructure