Entertainment · K-Culture & Anime · 2 hrs ago
Olive Young launches K-pop live shopping show Green Room
South Korean retailer Olive Young has launched Green Room, a show that combines music talk with live shopping.
Idol host Seo Eunkwang is set to welcome artists who have recently released music and discuss their albums and stories behind them.
NMIXX members Lily, Sullyoon, Bae and Kyujin appear on the first show, which features music listening and performances.
Viewers can interact with the artists and buy albums with special Olive Young benefits during the broadcast.
The show will stream in South Korea and Japan, with live translation for viewers in Japan.
Olive Young says its K-pop album sales rose 152% in the first nine months of this year compared with the same period last year.
Two trial shows are planned this year, with regular seasonal programming due to begin next year.
Olive Young is launching Green Room, a live shopping program that combines a music talk show with live commerce.
The first broadcast features members of K-pop group NMIXX and is hosted by BTOB’s Seo Eunkwang.
Viewers can interact with artists and buy albums with Olive Young-exclusive benefits.
The program is broadcast on Olive Young Live, the Olive Young TV YouTube channel and Olive Young’s Japanese global mall.
Olive Young plans two trial broadcasts this year, followed by regular seasonal programming next year.
- Who
- CJ Olive Young. BTOB’s Seo Eunkwang hosts the first show, with NMIXX members Lily, Sullyoon, Bae and Kyujin as guests.
- What
- Olive Young is launching Green Room, a K-pop program combining a music talk show and live shopping.
- When
- The first broadcast is on October 21, 2026, at 8 p.m.
- Where
- It is streamed on Olive Young Live, the Olive Young TV YouTube channel and Olive Young’s Japanese global mall.
- Why
- The program lets viewers interact with artists and buy albums with Olive Young-exclusive benefits.
This story does not have two clearly opposing sides.
Olive Young introduced K-pop albums on its global mall.
NMIXX released its sixth mini album.
Green Room was announced and its first broadcast was scheduled for 8 p.m.
Olive Young’s album-category sales rose 152% from the same period the previous year.
Olive Young plans to begin regular seasonal programming after two trial broadcasts this year.
- Program
- Green Room
- First host
- Seo Eunkwang of BTOB
- First guests
- Lily, Sullyoon, Bae and Kyujin of NMIXX
- First broadcast
- October 21, 2026, at 8 p.m.
- Album sales growth
- 152% year on year in January–September
- Broadcast platforms
- Olive Young Live, Olive Young TV on YouTube, and Olive Young’s Japanese global mall