Business · Companies · 8 hrs ago
Adidas raises annual profit forecast after record quarter
Adidas raised its 2026 operating profit forecast to €2.5 billion after a record third quarter.
The German sportswear company, based in Herzogenaurach, said its operating profit rose 37% to €1.01 billion, its highest quarterly result.
Revenue reached about €7.3 billion, up 9% from a year earlier, or 7% after adjusting for currency changes.
A court ruling led to about €200 million in US tariffs being refunded to Adidas, while selling more products at full price added another €100 million.
The company said these gains outweighed the effect of unfavourable exchange rates.
Adidas kept its forecast for currency-adjusted revenue growth of 9% to 10% this year, and plans to spend an extra €100 million in the fourth quarter on costs including IT and logistics.
It said the additional spending is intended to support higher profits in the future.
Adidas raised its 2026 operating profit forecast to €2.5 billion after reporting record third-quarter results.
The revised forecast is €200 million above its previous target of €2.3 billion.
The company said about €200 million in refunded US import tariffs and fewer discounts helped its results.
Third-quarter revenue rose 9% to about €7.25 billion, while operating profit increased 37% to about €1.01 billion.
Adidas plans to invest about €100 million more than planned in the fourth quarter and kept its forecast for currency-adjusted revenue growth at 9% to 10%.
- Who
- Adidas, the sportswear company headquartered in Herzogenaurach, Germany.
- What
- It raised its 2026 operating profit forecast to €2.5 billion after record third-quarter results.
- When
- The company announced the revised forecast on Tuesday, 20 October 2026.
- Where
- Herzogenaurach, Germany; the results concern Adidas's business worldwide.
- Why
- About €200 million in refunded US tariffs and sales with fewer discounts than expected supported the results.
This story does not have two clearly opposing sides.
Adidas recorded revenue of about €7.25 billion and operating profit of about €1.01 billion, both quarterly records.
Adidas raised its 2026 operating profit forecast to €2.5 billion.
Adidas plans to invest about €100 million more than planned.
Adidas plans to present its detailed figures for the first nine months of the year.
- 2026 operating profit forecast
- €2.5 billion, up from €2.3 billion
- Tariff refunds
- About €200 million in US import tariffs
- Third-quarter revenue
- About €7.25 billion, up 9%
- Third-quarter operating profit
- About €1.01 billion, up 37%
- Currency-adjusted revenue growth forecast
- 9% to 10% for 2026
5 sources
Sportartikel: „Großartiges Quartal“ – Adidas erwartet dank Zollerstattung mehr Gewinn
Prognose angepasst: Adidas meldet Rekord-Quartal
Adidas erhöht Gewinnprognose nach Rekordquartal
Quartalszahlen: Adidas erzielt Rekordergebnisse und hebt Gewinnprognose an
What people are saying
We have achieved the highest revenue we have ever had in a quarter, at 7.252 billion euros, and the highest operating result, at 1.008 billion euros.
Yes, the lifestyle business with shoes is difficult at the moment, mainly because of excessive inventories and too many discounts in the overall market. But we know that this will soon return to normal.