Lotus opens its first official store in Brazil

Lotus has opened its first official store in Brazil at Casa Lotus in São Paulo.

The temporary store will operate for 12 months and display the full range of models sold in the country.

The lineup includes the Emira sports car, the electric Eletre SUV and the Emeya electric grand touring model.

A numbered Emira edition marks the start of Lotus's official operations in Brazil and is linked to a club for the brand's first local owners.

Club plans include factory visits in England and car-related events.

Lotus is focusing on exclusive service, not high sales volumes, and has set up a São Paulo service center for vehicle support and parts distribution.

A permanent store is planned for the Cidade Jardim complex, while a showroom in Porto Feliz will serve customers in the interior of São Paulo state.