Science & Tech · AI · 1 hr ago
Disney and Adobe team up to develop generative AI tools
Disney and Adobe have agreed to develop generative AI tools together in a multiyear partnership announced at Adobe’s MAX conference.
The planned models will be tailored to Disney’s characters, settings and visual styles.
Adobe says the tools will be artist-led and designed to produce commercially safe, production-ready work.
Disney will get early access to Adobe technologies for its resorts, cruise line and ESPN content.
Disney’s Imagineering research division already uses Adobe’s Firefly platform for theme park development.
The companies will now explore ways to expand creative workflows at Walt Disney Studios and use AI in ESPN content, including to engage sports fans.
Disney and Adobe announced a multiyear partnership to develop generative AI tools for Disney’s creative and production work.
The companies will build proprietary, artist-led models tailored to Disney properties using Adobe Firefly Foundry.
The models are intended to produce commercially safe, production-ready content based on Disney characters, settings and visual styles.
Disney’s Imagineering research and development team is already using Firefly Foundry for theme park concepts and creative assets.
The partnership also gives Disney early access to Adobe tools and support for work across its studios, resorts, cruise line and ESPN.
- Who
- The Walt Disney Company and Adobe.
- What
- They announced a multiyear partnership to develop generative AI models and support Disney’s creative workflows.
- When
- November 9, 2026.
- Where
- The partnership spans Disney’s production work, theme parks, cruise line and ESPN; it was announced at Adobe’s MAX conference.
- Why
- To support creativity and storytelling, accelerate work and help Disney develop creative projects and experiences.
This story does not have two clearly opposing sides.
Disney’s Imagineering research and development division was already using Adobe Firefly for theme park development.
Disney and Adobe announced their multiyear partnership at Adobe’s MAX conference.
- Partnership
- Multiyear
- AI platform
- Adobe Firefly Foundry
- Existing use
- Disney Imagineering R&D is using Firefly for theme park development
- Adobe tools
- Firefly, Premiere and Photoshop
- Disney areas named
- Walt Disney World Resort, Disneyland Resort, Disney Cruise Line and ESPN
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What people are saying
Today’s announcement marks the next chapter of the relationship, where the two companies will build a new creative foundation that thoughtfully deploys AI as an accelerant for artistic vision, creativity and guest engagement.
By bringing together Disney’s world-class storytellers and beloved brands with Adobe’s technology, we have an exciting opportunity to give our creative teams new ways to explore and develop their ideas and bring Disney stories and experiences to life for guests and fans around the world.