Business · Companies · 6 hrs ago

Spanish pet-food company DairyPet expands YowUp exports

Spanish pet-food company DairyPet expands YowUp exports

Spanish company DairyPet makes yogurts and other snacks for pets under the YowUp brand.

Co-founders Pablo Gómez and Andrés Olmedo launched its first product in 2022: a pasteurized natural yogurt that does not need refrigeration.

The products are designed for dogs and cats and include items such as yogurt, kefir and bone broth.

About 70% of DairyPet's sales come from outside Spain, with Europe accounting for 60% of its sales and the company also selling in the Americas and parts of Asia.

DairyPet reported sales of €2.5 million last year and expects €3.5 million this year, a 40% rise.

The company says it is already profitable and reinvests all its profit.

It plans to continue growing through product development and international sales.

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What people are saying

Pablo GómezDairyPet co-founder and CEO
The idea came when I was travelling in Ireland, in 2019, and discovered yogurt ice creams for dogs.
via Expansión
We launched the natural YowUp in 2022, in a resealable pouch, a package designed for pets, which do not eat with a spoon, that is convenient and can be portioned and used as a reward or to enrich kibble.
via Expansión
We do not sell to the final consumer, but to distributors, and they are used to dry products.
via Expansión
That is our core, innovation and marketing; we outsource everything else.
via Expansión