Business · Companies · 1 hr ago
Hanwha General Insurance launches cover focused on pregnancy and childbirth
Hanwha General Insurance has launched a pregnancy insurance policy in South Korea for people aged 20 to 42.
Unlike traditional fetal insurance, which focuses on the fetus and child, this policy centres on the mother's health.
It covers diagnosis, surgery and hospital stays for conditions including pregnancy-related high blood pressure and diabetes.
It also includes testing costs for mental health problems and sleep disorders that may arise after childbirth.
Customers who pay the premium in one instalment can get up to three years of cover, from pregnancy through the period of recovery after birth.
The policy is available through Hanwha's direct insurance website and the Carrot app.
With low birth rates making it harder for insurers to find new customers, companies are developing products for women's health needs at different stages of life.
Hanwha General Insurance has launched a digital insurance product focused on risks during pregnancy and childbirth.
The policy covers certain pregnancy- and childbirth-related illnesses, including diagnosis, surgery and hospitalisation risks.
It also includes cover for some mental health conditions and sleep-related tests after childbirth.
People aged 20 to 42 can join, with a single payment providing cover for up to three years.
The launch is part of insurers’ efforts to target women’s health needs as low birth rates make it harder to attract new customers.
- Who
- Hanwha General Insurance.
- What
- It launched Hanwha Direct Maternity Insurance, a digital policy focused on pregnancy and childbirth.
- When
- October 19, 2026.
- Where
- South Korea. The policy is available through Hanwha General Insurance’s direct website and the Carrot app.
- Why
- The product is intended to support women’s health during pregnancy, childbirth and recovery.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Eligible ages
- 20 to 42
- Maximum coverage period
- 3 years
- Payment structure
- Single payment
- Available channels
- Hanwha General Insurance direct website and Carrot app
- Launch date
- October 19, 2026
What people are saying
As low birth rates make it difficult to secure new customers in the insurance market, insurers are segmenting the market with specialized products targeting women's needs at each stage of life.