Entertainment · Celebrity · 1 hr ago
Christian Wolf faces backlash over More Nutrition ad
German fitness influencer Christian Wolf is facing criticism over an advertisement for his brand, More Nutrition.
The clip was made to promote the brand’s Black Friday sale and shows Wolf moving around his home on his knees while putting products in a basket.
Critics said the ad mocked people with disabilities, despite the word “disabled” being censored in the video.
Creator Geraldine Deru said Wolf could advertise without making fun of people with disabilities.
Wolf defended the joke, saying he found it funny and had censored the word to tone it down.
Jennifer Saro, whose son has Angelman syndrome, said that not being personally affected does not make the joke acceptable.
Wolf said he may need to change his style, but it remains unclear whether he will.
Christian Wolf faced criticism over a More Nutrition advertisement that mocked people with disabilities.
The video showed him moving around his home on his knees and placing More products in a shopping basket.
Creator Geraldine Deru called the clip discriminatory, and Jennifer Saro also criticized it.
Wolf said he found the joke funny but acknowledged he might need to change his style.
The advertisement was intended to promote More’s Black Friday campaign.
- Who
- Fitness influencer and entrepreneur Christian Wolf, and creators who criticized his advertisement.
- What
- Wolf drew criticism for an advertisement that made a joke about people with disabilities.
- When
- Not stated.
- Where
- The video was shared on social media; Wolf was shown moving around his home.
- Why
- The clip used a joke about disability to promote More Nutrition products.
Christian Wolf
Critics of the advertisement
Humor
Christian Wolf
Wolf said he found the joke funny and had censored the word used in the video, which he said softened the humor.
Critics of the advertisement
Critics said the clip made fun of people with disabilities and was discriminatory.
Changing his style
Christian Wolf
Wolf said he might need to change his way of doing things.
Critics of the advertisement
Saro said that not being personally affected was no reason to make fun of disability.
Wolf began a relationship with model and influencer Romina Palm, according to Bild.
Wolf proposed to Palm.
Wolf posted the advertisement for More Nutrition that prompted criticism.
Wolf responded in a video, saying he found the joke funny but might need to change his style.
- Age
- Christian Wolf is 31, according to Bild.
- Brand
- More Nutrition sells products including protein powder and dietary supplements.
- Advertisement
- Wolf was shown moving on his knees and putting More products into a shopping basket.
- Campaign
- The video was intended to promote More’s Black Friday campaign.
- Criticism
- Geraldine Deru and Jennifer Saro criticized the clip.
What people are saying
I personally find that simply funny, perhaps you see it differently.
Perhaps I need to keep up with the times and perhaps I need to change my way of doing things.
Ladies and gentlemen, that was discriminatory against people with disabilities.
Just because it does not affect you or your child does not mean you can make fun of it.