Business · Trade · 3 hrs ago
Barcelona showcases its culture at China import expo
Barcelona made its debut in the expo’s “Charming Sister Cities” area at the ninth China International Import Expo in Shanghai.
The city’s 400-square-metre pavilion featured trade, cultural displays, performances, food and sports.
Visitors saw images of Barcelona landmarks, watched flamenco and sampled Iberian ham and sangria.
The showcase coincides with 25 years of friendship between Shanghai and Barcelona, two international port cities.
Spanish company Shuangli Group also presented its Iberian ham brand, which already has five direct shops at Shenzhen airport and is preparing to open its first shop in Wuhan.
The company plans to open a first shop in Shanghai and is seeking local distributors to bring more Spanish products to Chinese consumers.
The expo is also being used to build business and cultural links between the two cities.
Barcelona presented its culture and businesses at the ninth China International Import Expo in Shanghai.
The city’s 400-square-metre exhibition area featured trade, urban culture, performances, food and sports.
Visitors saw flamenco dancing, sampled Iberian ham and sangria, and took part in football activities.
The showcase marked 25 years of friendship-city ties between Shanghai and Barcelona.
An organiser said the expo offers European cities and businesses a way to build closer connections with China.
- Who
- Barcelona and Shanghai, whose friendship-city relationship was established 25 years ago.
- What
- Barcelona presented its culture and businesses at the China International Import Expo.
- When
- At the ninth expo, reported on November 10, 2026; visitors were shown at the exhibition on November 9.
- Where
- The Barcelona city exhibition area at the expo in Shanghai, China.
- Why
- The showcase marked the 25th anniversary of Shanghai and Barcelona’s friendship-city relationship and promoted cultural and business exchange.
This story does not have two clearly opposing sides.
The Spanish Shuangli Group was established in Barcelona.
The expo’s cultural exchange activities introduced a “Charming Friendship Cities” section.
Visitors took part in football activities and explored Spanish ham at the Barcelona exhibition area.
China News Service reported on Barcelona’s presentation at the ninth China International Import Expo.
- Exhibition area
- 400 square metres
- Shanghai–Barcelona friendship-city ties
- 25 years
- Shuangli Group founded
- 1992, Barcelona
- Expo edition
- Ninth China International Import Expo
- Exhibition sections
- Trade cooperation, urban culture, performances, food tasting and sports experiences
1 source
What people are saying
The China International Import Expo is a rare opportunity; we should not only bring good European products in, but also bring more Spanish government and business resources into China.
The expo has opened a window for European cities and businesses to build deeper connections with China.