Business · Companies · 5 hrs ago
Makuake plans a permanent store where shoppers can try gadgets
Makuake plans to open a permanent store in 2027 so shoppers can try products in person.
The company says this will help overcome a limit of online sales: customers cannot touch or test products before buying.
The store will let customers experience gadgets firsthand, including products whose appeal may be hard to show online.
Makuake also plans to use shoppers’ reactions to help improve products.
It aims to support products beyond their launch by helping them find sales channels after they go on sale.
The plan comes as Makuake moves from three years of losses to record profit and looks for its next source of growth.
The permanent store is intended as a testing ground for developing products that can sell well.
Makuake plans to open a permanent store in 2027 where shoppers can try products.
The company aims to use hands-on experiences to show product features that are hard to convey online.
It also plans to use consumers’ reactions to improve products and support sales-channel development after launch.
Makuake is moving toward its next phase of growth after returning to record-high profit following three consecutive years of net losses.
- Who
- Makuake, a Japanese company.
- What
- It plans to open a permanent store where shoppers can try gadgets and other products.
- When
- In 2027, according to the plan reported by Nikkei.
- Where
- Not stated.
- Why
- To show product appeal that is difficult to convey online, use consumer reactions to improve products, and support sales-channel development.
This story does not have two clearly opposing sides.
Makuake displayed products at Shibuya Sakura Stage, including a robot dog that recognizes people and wags its tail.
Makuake plans to open a permanent store.
- Planned opening
- 2027
- Store purpose
- Let shoppers try products in person
- Product development
- Use consumer reactions to improve products
- Recent performance
- Record-high profit after three consecutive years of net losses
- 展示会場
- Shibuya Sakura Stage