Business · Companies · 2 hrs ago
Apple may bid for Formula 1 streaming rights in more countries
Apple may bid for Formula 1 streaming rights in more countries when rights become available, Formula 1 CEO Stefano Domenicali said.
Apple has exclusive rights to stream every F1 race in the United States this year through Apple TV.
Both sides say the deal has drawn a positive response, but they have not published exact viewing figures.
Formula 1 prefers separate broadcast deals for different markets, rather than one partner for the whole world.
In the United Kingdom, Sky has renewed its rights deal through 2034, leaving Apple unable to take over there during that period.
More Apple deals could give F1 another partner in some countries, and Liberty Media CEO Derek Chang said Apple as a possible bidder is helpful to the business.
Apple can pursue rights when opportunities open, but the timing and countries for any further deals have not been announced.
Apple holds exclusive Formula 1 streaming rights in the United States starting this year.
Formula 1 CEO Stefano Domenicali said Apple may bid for rights in other countries when opportunities become available.
Formula 1 is pursuing deals with different media partners by market rather than seeking one global broadcaster.
Sky has renewed its Formula 1 rights deal in the United Kingdom through 2034.
Liberty Media CEO Derek Chang said Apple as a potential bidder in other markets is helpful for the business.
- Who
- Apple and Formula 1, whose parent company is Liberty Media.
- What
- Apple may bid for Formula 1 streaming rights in more countries.
- When
- Starting this year, Apple has exclusive Formula 1 streaming rights in the United States. Further bids could happen when rights opportunities become available.
- Where
- The United States currently; other countries may be considered.
- Why
- Formula 1 is open to deals with Apple in individual markets, and Liberty Media sees Apple as a potential bidder.
This story does not have two clearly opposing sides.
Apple began holding exclusive streaming rights for Formula 1 races in the United States.
Sky renewed its Formula 1 rights deal in the United Kingdom.
Stefano Domenicali said Apple may bid for rights in other markets when opportunities become available.
- United States
- Apple has exclusive Formula 1 streaming rights starting this year
- United Kingdom
- Sky renewed its Formula 1 rights deal through 2034
- Rights strategy
- Formula 1 wants a portfolio of deals with partners in different geographic markets
- Viewership figures
- Exact figures are not published
What people are saying
this is part of our discussion, if there are opportunities that can be in other markets, they will do it … they’re going to do it as soon as these opportunities will be open for them
Apple as a potential bidder in other markets is helpful