Business · Companies · 2 hrs ago
Temu and JD.com adjust as tariffs make low-cost imports less attractive
Chinese shopping platforms Temu and JD.com are changing their business models as tariffs challenge their low-cost approach.
The pressure comes as the European Union and other places change exemptions for low-value imports.
These exemptions, known as de minimis rules, can affect whether small international shipments face duties.
As levies raise prices, some discount platforms are losing customers.
In Europe, some shoppers say Joybuy prices beat Amazon's, while others say Amazon is the only place selling the items they want.
The changes make it harder for low-cost retailers to compete on price, but no further steps are specified.
Chinese discount shopping platforms face growing tariff challenges worldwide.
Changes to “de minimis” exemptions in the European Union and elsewhere are making international shipments of low-cost goods less attractive.
European consumers have differing views on prices at platforms such as Joybuy.
Some say Joybuy prices beat Amazon’s, while others say the items they want are available only from Amazon.
- Who
- Chinese discount shopping platforms, including Temu and JD.com, face tariff challenges.
- What
- They are adjusting their business models amid tariff headwinds.
- When
- November 4, 2026.
- Where
- Worldwide, including the European Union; the article reports from Shanghai and Frankfurt.
- Why
- Changes to “de minimis” exemptions make international shipments of low-cost goods less attractive.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Platforms
- Temu and JD.com
- Date
- November 4, 2026
- Locations
- Shanghai and Frankfurt
- Policy change
- De minimis” exemptions are changing in the European Union and elsewhere