Business · Companies · 8 hrs ago
Lotte partners with Thailand’s CP Extra to expand drinks and water sales
Lotte Chilsung signed a partnership with CP Extra in Bangkok to grow its drinks and bottled water business in Thailand.
CP Extra is a retail company within Thailand’s CP Group, which operates in sectors including food and distribution.
The partnership will use CP Extra’s Makro and Lotus’s stores to expand local sales and distribution.
Lotte Chilsung plans to increase the range of products it exports and explore products made specifically for CP Extra.
Lotte Wellfood also joined the agreement, and the companies plan to use CP Extra’s regional retail network and customer and market data to develop products together.
The companies aim to strengthen their market position and offer products suited to local demand.
Lotte Chilsung Beverage signed an agreement with Thailand’s CP Extra to expand cooperation in drinks and bottled water.
The agreement was signed in Bangkok on November 9.
Lotte plans to use CP Extra’s Makro and Lotus’s retail channels to expand its brands in Thailand.
The companies will explore expanding exports and placing products made exclusively for CP Extra.
Lotte Wellfood also joined the agreement, with both sides planning to use market data and distribution networks for joint product development.
- Who
- Lotte Chilsung Beverage and CP Extra signed the agreement. Lotte Wellfood also joined.
- What
- They agreed to cooperate on drinks and bottled water, including distribution and possible joint product development.
- When
- November 9, 2026.
- Where
- Bangkok, Thailand.
- Why
- To expand Lotte’s drinks and bottled water sales in Thailand and strengthen market competitiveness.
This story does not have two clearly opposing sides.
Lotte Chilsung Beverage and CP Extra signed the cooperation agreement in Bangkok.
Lotte Chilsung Beverage announced the agreement.
- Agreement partners
- Lotte Chilsung Beverage and CP Extra
- Signing location
- Bangkok, Thailand
- Signing date
- November 9, 2026
- Retail channels
- Makro and Lotus’s
- Additional participant
- Lotte Wellfood
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What people are saying
We will work to introduce a range of products suited to local consumer demand.