Business · Companies · 2 hrs ago

China’s dairy companies target adults as demand falls short

China’s dairy companies target adults as demand falls short

China has fewer children, changing the market for dairy products.

The country produces more milk than consumers want.

Chinese dairy companies are trying new ways to sell their products.

Yili and Mengniu are offering new products for adults, including powdered milk Yili markets to older people.

Japan’s Meiji has exited the Chinese market.

The companies’ different responses show how dairies are adjusting to a market where milk supply exceeds demand.

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