Business · Companies · 2 hrs ago
Wonju’s Innovation District shops develop shared brand
Shops in Wonju’s Innovation District 2 have created a shared brand called “wonder 혁신.”
The shopping area is in Wonju, a city in South Korea’s Gangwon province.
The project was developed through a provincial support program for traditional markets and neighborhood shopping areas, with about 120 days of work by the merchants’ group and a specialist company.
The brand will appear in shops, events and online promotion, with spaces called “Wonder Spot” and events called “Wonder Festa.”
The merchants also plan to use it to highlight changes, event schedules and local news on social media.
They hope to attract families in the evenings and on weekends, expanding beyond a shopping area that mainly serves weekday and lunchtime visitors.
The trademark application is under way, and the rights will belong to Wonju city.
Wonju’s Innovation District 2 shopping area has developed a shared brand called “wonder 혁신.”
The brand will be used across shops, festivals and online promotion to raise awareness of changes in the district.
The merchants’ association plans to use it to encourage family visits in the evenings and on weekends.
The brand was developed through a provincial support program, and its trademark application is now underway.
- Who
- The merchants’ association for Wonju’s Innovation District 2 shopping area developed the brand, with support from Wonju City and a provincial program.
- What
- It developed a shared brand called “wonder 혁신” for shops, festivals and promotion.
- When
- The brand development was reported on Nov. 6, 2026. The development process took about 120 days.
- Where
- Innovation District 2 in Wonju, Gangwon Province, South Korea.
- Why
- The association aims to raise awareness of the shopping area’s changes and attract more visitors, including families in the evenings and on weekends.
This story does not have two clearly opposing sides.
The merchants’ association was selected for a provincial support program and worked with a specialist company for about 120 days to develop the brand and shared designs.
The association made commemorative goods using the brand, and the trademark application process began.
The brand development and plans for its use were reported.
- Brand
- wonder 혁신
- Development period
- About 120 days
- Program
- 2026 Traditional Market and Alley Shopping Area Shared Brand Development Support Program
- Planned uses
- Shops and spaces, festivals and events, and online promotion
- Wonju alley shopping areas
- 21, up from 12
- Trademark rights
- To belong to Wonju City, according to the article.
1 source
What people are saying
We will support the shared brand so it can promote the appeal of the Innovation District shopping area and become an opportunity for more citizens to visit.