Business · Companies · 2 hrs ago
Samlip launches winter Hoppang campaign with actor Gong Myung
South Korean food company Samlip has launched a winter campaign for its Hoppang steamed buns.
The campaign includes a new TV ad featuring actor Gong Myung.
Its theme, “How many Hoppang this winter?”, shows moments when people might want the warm snack.
Samlip will hold pop-up tastings called the Hoppang Traveling Group, sharing freshly steamed buns.
The company also plans to release related products during the campaign.
The events are intended to promote Hoppang as a seasonal food and give consumers more ways to try it.
Samlip has released a new TV advertisement for its Hoppang brand featuring actor Gong Myung.
The company said on October 28 that it would run an online and offline winter campaign.
The advertisement focuses on moments in everyday winter life when people think of Hoppang.
Samlip plans to hold guerrilla tasting events handing out freshly steamed Hoppang and to launch related products.
- Who
- Samlip, with actor Gong Myung featured in its advertisement.
- What
- Samlip released a new Hoppang TV advertisement and announced an online and offline winter campaign.
- When
- October 28, 2026.
- Where
- Not stated.
- Why
- The campaign is intended to promote Hoppang during winter.
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This story does not have a timeline yet.
- Campaign start announcement
- October 28, 2026
- Advertisement theme
- How many Hoppang will you have this winter?
- Featured actor
- Gong Myung
- Planned events
- Guerrilla tastings of freshly steamed Hoppang
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What people are saying
We hope consumers spend a warm and enjoyable winter with Hoppang through the new advertisement featuring Gong Myung and various events.