Business · Companies · 2 hrs ago
Range Rover Sport Dynamic marks JLR’s shift to pricier models in Brazil
Jaguar Land Rover is shifting its strategy in Brazil after ending production of the Evoque and Discovery Sport at its Itatiaia plant in Rio de Janeiro state.
The company now has no new car priced below R$700,000 in Brazil, and its latest launch is the R$1.06 million Range Rover Sport Dynamic.
The plug-in hybrid SUV combines a six-cylinder engine with electric power, can travel about 70 km using only electricity, and has 550 horsepower.
A test at a race track in São Paulo state found that its suspension and cabin quality remain strengths, though its technology is less up to date than some luxury rivals.
The change follows a broader repositioning by JLR and the end of a Brazilian manufacturing effort described as having limited success.
JLR has made no layoffs, but the future of the Itatiaia assembly line depends on a sale to a company willing to build vehicles there.
Chery is in advanced talks to make Omoda, Jaecoo and iCaur models at the plant.
JLR is repositioning its business in Brazil after ending production of the Evoque and Discovery Sport at its Itatiaia plant.
The company no longer offers a vehicle priced below R$700,000 in Brazil.
Its latest launch is the Range Rover Sport Dynamic, priced at R$1.06 million.
The plug-in hybrid SUV has a combined output of 550 hp and can travel about 70 km using electric power alone.
JLR has not announced layoffs, and the future of the Itatiaia assembly line depends on a possible sale to another company.
- Who
- Jaguar Land Rover (JLR), which sells the Range Rover Sport Dynamic in Brazil.
- What
- The launch of the R$1.06 million Range Rover Sport Dynamic marks JLR’s shift toward more expensive models in Brazil.
- When
- The article was published on November 3, 2026; it describes the Dynamic as the company’s most recent launch.
- Where
- Brazil. The vehicle was evaluated at the Panamerican Circuit in Elias Fausto, São Paulo state.
- Why
- JLR is repositioning after ending local production of the Evoque and Discovery Sport, with a possible focus on lower sales volumes and greater profitability.
This story does not have two clearly opposing sides.
The current generation of the Range Rover Sport entered the market.
JLR ended production of the Evoque and Discovery Sport at its Itatiaia plant.
JLR launched the Range Rover Sport Dynamic in Brazil.
- Range Rover Sport Dynamic price
- R$1.06 million
- Lowest-priced JLR vehicle in Brazil
- No model below R$700,000
- Powertrain
- 3.0-litre six-cylinder plug-in hybrid
- Combined output
- 550 hp
- Electric-only range
- Approximately 70 km
- Itatiaia plant
- The future of the assembly line depends on a possible sale to another group