Entertainment · Celebrity · 1 hr ago
Flor Rubio faces criticism for comparing Doctor Simi with the Virgin of Guadalupe
Mexican presenter Flor Rubio said on her radio and online show that Doctor Simi is the most loved figure in Mexico after the Virgin of Guadalupe.
Doctor Simi is the mustached mascot of Farmacias Similares, a chain of pharmacies.
The Virgin of Guadalupe is a deeply rooted religious and cultural symbol in Mexico.
Some social media users objected to calling her a “character” and to comparing her with a commercial mascot.
Others questioned whether Rubio’s comment was influenced by the pharmacy chain’s sponsorship of her show.
Doctor Simi has become widely known in popular culture, including through stuffed toys that concertgoers give to performers.
Rubio has not publicly responded to the criticism or clarified her remarks.
Flor Rubio faced criticism on social media after saying Doctor Simi is the most loved character in Mexico after the Virgin of Guadalupe.
She made the comparison on her radio and digital program, Fórmula Espectacular con Flor Rubio.
Some commenters objected to calling the Virgin of Guadalupe a “character” and to comparing a religious symbol with a commercial mascot.
Some users suggested Rubio’s statement may have reflected commercial ties, as Farmacias Similares sponsors the program.
Rubio had not issued a statement or clarification about the criticism, according to Infobae.
- Who
- Journalist and presenter Flor Rubio, and social media users who criticized her comments.
- What
- Rubio said Doctor Simi is the most loved character in Mexico after the Virgin of Guadalupe, prompting criticism.
- When
- During a broadcast; the article was published on October 13, 2026.
- Where
- On Rubio’s radio and digital program, Fórmula Espectacular con Flor Rubio, and in reactions on social media.
- Why
- Some users objected to her use of “character” for the Virgin and to comparing the religious symbol with a commercial mascot.
Social media critics
Flor Rubio
Comparison
Social media critics
Critics questioned equating the Virgin of Guadalupe with a commercial mascot.
Flor Rubio
Rubio said Doctor Simi is the most loved character in Mexico after the Virgin of Guadalupe.
Word choice
Social media critics
Some users objected to calling the Virgin of Guadalupe a “character.
Flor Rubio
Rubio used the word “character” in her statement.
A concertgoer threw a Doctor Simi plush toy to singer Aurora at the Corona Capital festival, beginning a trend at concerts in Mexico.
Rubio said Doctor Simi is the most loved character in Mexico after the Virgin of Guadalupe.
Social media users criticized Rubio’s comparison and word choice.
Rubio had not issued a statement or clarification about the criticism.
- Program
- Fórmula Espectacular con Flor Rubio
- Sponsor
- Farmacias Similares is among the program’s commercial sponsors.
- Guadalupe devotion
- A survey cited by Infobae puts devotion to the Virgin of Guadalupe at 47%.
- Company founded
- 1997
- Plush-toy trend began
- November 2021, at the Corona Capital festival
What people are saying
After the Virgin of Guadalupe, Doctor Simi is the most loved character by all Mexicans
Sources
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