Business · Companies · 3 hrs ago
South Korea’s hy launches microbiome skincare brand Iocell
South Korean company hy has launched its Iocell skincare brand and entered the microbiome skincare market.
The brand focuses on the skin microbiome, the community of microorganisms that live on the skin.
Its key ingredient is a cosmetic ingredient made with hy’s skin probiotic HY7714.
Iocell includes five products, including a skin barrier essence, a serum, a lifting cream, sunscreen serum and a mask.
hy says cell and human-use tests found skin improvements, and that levels of some common skin bacteria increased after product use.
The launch expands hy’s business into skincare, alongside its work in wellness products.
The company says it plans to grow its wellness business across inner beauty and skincare.
South Korean company hy has launched Iocell, a skincare brand focused on the skin microbiome.
The brand uses Core Bioderm, a cosmetic ingredient based on hy’s self-developed skin lactic acid bacterium HY7714.
hy said cell and human application tests found skin-improvement effects and an increase in major resident skin bacteria after product use.
Iocell launched with five products, including a skin-barrier essence, a peptide lifting cream and a pore-care mask.
The company said it plans to expand its wellness business across inner beauty and skincare.
- Who
- hy, a South Korean company.
- What
- It launched Iocell, a microbiome skincare brand with five products.
- When
- November 2, 2026.
- Where
- South Korea. The launch announcement was reported from Seoul.
- Why
- hy said the brand focuses on the skin microbiome and uses an ingredient based on its own skin bacterium, HY7714.
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- Brand
- Iocell
- Company
- hy
- Core ingredient
- Core Bioderm, based on HY7714
- Product range
- 5 products
- Lead product
- Skin Barrier Origin contains 95% Core Bioderm Lactobacillus ferment filtrate
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We will continue to expand our wellness business across inner beauty and skincare, based on our proprietary strain research capabilities.