Entertainment · TV & Streaming · 4 hrs ago

Shaun Williamson stars in Lidl’s 2026 Christmas advert

Shaun Williamson stars in Lidl’s 2026 Christmas advert

Shaun Williamson leads Lidl’s 2026 Christmas advert, which has begun airing in the UK.

Williamson is best known for playing Barry Evans in EastEnders from 1994 to 2004.

The advert, called “Lidl Christmas Everybody”, reworks Slade’s song “Merry Christmas Everybody”.

Williamson delivers festive shopping to surprised neighbours, with Lidl food and seasonal products featured.

Former football commentator Chris Kamara, Capital FM presenter Kemi Rodgers and comedian Abi Clarke also appear.

The advert marks the start of Lidl’s Christmas celebrations, and the supermarket says more festive surprises and favourites are still to come.

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What people are saying

Shaun WilliamsonActor
Christmas is all about bringing people together, having fun and spreading a little festive cheer, so I jumped at the chance to help Lidl kick off the festive season in style!
via Digital Spy
Joanna GomerLidl GB’s Marketing Director
There’s no better way to kick off the festive season than with a little music, a lot of fun and a Lidl twist on a Christmas classic.
via Digital Spy