Entertainment · Gaming · 3 hrs ago
Burger Shot Branding Appears at Miami Heat Arena Ahead of GTA 6
The Kaseya Center in Miami, home of the Miami Heat, has rebranded a burger restaurant as GTA’s Burger Shot ahead of the release of GTA 6.
The change is part of Rockstar Games’ marketing campaign, which has also placed Vice City posters inside the arena.
Burger Shot is a fictional fast-food chain in the Grand Theft Auto games, known for making fun of unhealthy fast food.
It is not clear whether the arena restaurant will serve a themed menu or use the name and decor only.
On November 18, the Miami Heat are set to play one regular-season game as the Vice City Heat, with new jerseys and a GTA 6-themed court.
The game releases November 19 for PS5 and Xbox Series X|S.
Miami’s Kaseya Center has rebranded its burger restaurant as Burger Shot, a fast-food brand from the Grand Theft Auto games.
The branding is part of marketing for GTA 6 and includes Vice City posters inside the arena.
It is unclear whether the restaurant’s menu will be themed after the in-game version.
The Miami Heat are scheduled to play a GTA 6-themed game at the arena on November 18.
GTA 6 is scheduled for release on November 19 for PS5 and Xbox Series X|S.
- Who
- Rockstar Games and the Miami Heat are involved in the arena promotion.
- What
- The Kaseya Center’s burger restaurant has been rebranded as Burger Shot as part of GTA 6 marketing.
- When
- Images and information about the restaurant were shared on October 21, 2026.
- Where
- Kaseya Center in Miami, where the Miami Heat play.
- Why
- The rebranding is part of Rockstar Games’ marketing campaign for GTA 6.
This story does not have two clearly opposing sides.
A fan shared images and information about the Burger Shot branding at Kaseya Center.
The Miami Heat are scheduled to play a regular-season game as the Vice City Heat on a GTA 6-themed court.
GTA 6 is scheduled to release for PS5 and Xbox Series X|S.
- Venue
- Kaseya Center in Miami
- Restaurant branding
- Burger Shot
- Marketing campaign
- GTA 6
- Miami Heat event
- November 18
- Game release
- November 19 for PS5 and Xbox Series X|S
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What people are saying
Miami's Kaseya Center has rebranded its burger restaurant as Burger Shot with Macca & Friends and Vice City posters also appearing inside the venue as part of #GTAVI's marketing campaign.
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Miami's Kaseya Center has rebranded its burger restaurant as Burger Shot with Macca & Friends and Vice City posters also appearing inside the venue as part of #GTAVI's marketing campaign. Via @GTAVI_Countdown / @nvtnp_