Business · Companies · 2 hrs ago
Amazon raises Prime prices in Australia by up to 30%
Amazon has raised Prime prices in Australia to AU$12.99 a month or AU$99 a year, up from AU$9.99 and AU$79.
The new rates apply immediately to new subscribers, while existing members will pay them from their first renewal on or after November 25, 2026.
The monthly fee rises by 30% and the annual fee by 25%.
Prime still includes delivery benefits, Prime Video, music and reading services, games, and access to member sales.
The included benefits have not changed, though Amazon says the increase reflects expanded delivery, new video content and access to Alexa+.
The change comes ahead of Australia’s Black Friday and holiday sales, when subscribers may get better prices on some deals.
Members will face the higher price at renewal, and Amazon says subscribers can cancel at any time.
Amazon has raised the price of Prime in Australia by up to 30%, with monthly membership rising to AU$12.99 and annual membership to AU$99.
The new prices apply immediately to new subscribers, while existing members will pay them from their first renewal on or after November 25, 2026.
Amazon says the increase reflects expanded delivery services, new Prime Video content and access to Alexa+.
Prime benefits and inclusions remain unchanged.
- Who
- Amazon Australia and its Prime members.
- What
- Prime prices rose to AU$12.99 per month or AU$99 per year. The monthly price increased by 30% and the annual price by 25%.
- When
- The increase took effect immediately for new subscribers. Existing members will pay the new prices from their first renewal on or after November 25, 2026.
- Where
- Australia.
- Why
- Amazon said the increase reflects the expansion of Prime benefits, including delivery services and Prime Video content.
This story does not have two clearly opposing sides.
Amazon launched Prime in Australia at AU$6.99 per month or AU$59 per year.
Amazon raised the price to AU$9.99 per month or AU$79 per year.
Amazon announced the latest price increase, effective immediately for new subscribers.
Existing members will face the new prices from their first renewal on or after this date.
- Monthly membership
- AU$12.99, up from AU$9.99
- Annual membership
- AU$99, up from AU$79
- Monthly price increase
- 30%
- Annual price increase
- 25%
- Existing members
- New prices apply from renewal on or after November 25, 2026
- Prime benefits
- Inclusions remain unchanged
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What people are saying
We are committed to growing the value of Prime for members, and in just the last six months we have brought Prime Free overnight delivery before 8am on hundreds of thousands of products to four cities, expanded Prime Free Same-Day Delivery available now in nine regions across Australia, added new TV series and movies to Prime Video plus live sport, given free access to Alexa+, provided exclusive deals through events like Prime Day, and more
With the continued expansion of Prime member benefits, and so we can continue growing the offering, we will change the price of Prime to $12.99 per month or $99 per year. Prime has never offered as much value for members as it does today.