Business · Companies · 6 hrs ago
Galaxus and Brack cost up to 13% more than other Swiss shops
A comparison of more than three million products found that Galaxus and Brack were often more expensive than other well-rated Swiss online shops.
For purchases over 50 francs, Galaxus prices averaged 7% to 11% higher, while Brack prices were 10% to 13% higher.
The comparison was made by price-comparison site Toppreise.ch, and focused on shops with good customer ratings.
The two retailers say price is not their only priority, pointing to delivery speed, customer service, availability and warranty support.
Brack also said prices could look lower if products were compared like for like, while Galaxus said the comparison did not account for sales volumes.
The retailers use algorithms to adjust prices against other large online shops, but they exclude the lowest prices from smaller shops.
The findings suggest shoppers may pay more for convenience and service, so checking prices elsewhere can help them find cheaper options.
An analysis of more than three million products found that Galaxus and Brack can cost more than other Swiss online shops.
For purchases over 50 francs, Galaxus was on average 7% to 11% more expensive, while Brack was 10% to 13% more expensive.
The comparison was conducted by price-comparison site Toppreise.ch and reported by Beobachter.
Brack and Galaxus said the comparison did not fully account for differences in service, availability and delivery.
The two retailers adjust prices using algorithms, but exclude the lowest prices offered by small shops, according to the article.
- Who
- Swiss online retailers Galaxus and Brack, and price-comparison site Toppreise.ch.
- What
- An analysis found Galaxus and Brack can cost up to 13% more than other Swiss shops.
- When
- The article was published on 30 October 2026. The analysis date is not stated.
- Where
- Switzerland.
- Why
- The retailers said customers value service and delivery as well as price. They also questioned aspects of the comparison.
Toppreise.ch analysis
Brack and Galaxus
Price comparison
Toppreise.ch analysis
Galaxus was 7% to 11% more expensive on average for purchases over 50 francs, and Brack was 10% to 13% more expensive.
Brack and Galaxus
Brack said its prices would be lower if like were compared with like; Galaxus said the comparison was not weighted by sales volume.
What shoppers value
Toppreise.ch analysis
The analysis compared prices with other reputable shops with good customer reviews.
Brack and Galaxus
The retailers said customers also value delivery, customer service, availability and guarantee terms, not only the lowest price.
Toppreise.ch compared more than three million products and found higher average prices at Galaxus and Brack.
Brack CEO Stefan Fraude and Digitec-Galaxus co-founder Florian Teuteberg questioned aspects of the comparison and pointed to service and delivery.
- Products analysed
- More than 3 million
- Galaxus premium
- 7% to 11% on purchases over 50 francs
- Brack premium
- 10% to 13%
- Price-comparison site
- Toppreise.ch
- Market share
- Galaxus has more than one-fifth of the Swiss market
What people are saying
We do not position ourselves on the cheapest price.
Customers do not consistently look only for the lowest price, but for a balance of price and performance.