Entertainment · K-Culture & Anime · 9 hrs ago
Sony says anime could unite its businesses and support long-term franchises
Sony sees anime as a way to bring its businesses together as it grows into a major entertainment company.
The company has been moving beyond its roots in consumer electronics, and its business now includes PlayStation and entertainment.
Sony says it wants to build franchises that last for decades, though it has not set out specific plans here.
Its value has risen alongside hits such as Spider-Man: Brand New Day and the overall PlayStation business.
Anime is the central ambition in Sony’s effort to connect its divisions.
The company has not said what steps it will take next.
Sony sees anime as a way to bring its business divisions together.
The company aims to create franchises that can last for decades.
Sony is gradually shifting from consumer electronics toward entertainment.
Push Square reported that Sony’s value continues to rise, citing hits such as Spider-Man: Brand New Day and the PlayStation business.
- Who
- Sony.
- What
- The company sees anime as a way to unite its businesses and build long-lasting franchises.
- When
- Not stated.
- Where
- Not stated.
- Why
- Sony wants to bring its divisions together and create franchises that can last for decades.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Company
- Sony
- Business ambition
- Use anime to bring its divisions together
- Franchise goal
- Create franchises that withstand decades
- Cited entertainment hit
- Spider-Man: Brand New Day
1 source
What people are saying
We Want to Create Franchises That Withstand Decades