Business · Economy · 2 hrs ago
Puebla expects 100 million pesos from marigold sales this Day of the Dead season
Puebla expects marigold production to bring in 100 million pesos during Mexico’s Day of the Dead season.
The state has 900 to 1,000 hectares of marigolds, yielding about 2.5 million potted plants.
Most of the crop comes from Atlixco, Huaquechula, Izúcar de Matamoros, Tochimilco and Tehuacán.
Puebla’s flowers reach markets in 15 states and support about 4,000 direct and 9,000 indirect seasonal jobs.
Officials say this year’s sales should be the best in two years.
Producers expect prices for yellow marigolds to rise by 10% to 15%, with a bunch selling for 120 to 130 pesos.
Official sales start October 23, and growers use greenhouses to protect flowers from weather damage.
Puebla expects marigold production to generate 100 million pesos in sales during the Day of the Dead season.
The state has 900 to 1,000 hectares dedicated to the flower, producing 2.5 million potted plants.
Production is concentrated mainly in five municipalities, which supply 60% of the market.
The season’s production is expected to generate about 4,000 direct jobs and 9,000 indirect jobs.
The official sales period is set to begin on October 23.
- Who
- Puebla’s flower growers are expected to earn the revenue, according to state Rural Development Secretary Ana Laura Altamirano Pérez.
- What
- Marigold production is expected to generate 100 million pesos in sales during the Day of the Dead season.
- When
- The 2026 season; official sales begin October 23.
- Where
- Puebla, with production mainly in Atlixco, Huaquechula, Izúcar de Matamoros, Tochimilco and Tehuacán.
- Why
- Demand for marigolds during the Day of the Dead season drives the sales.
This story does not have two clearly opposing sides.
El Economista MX published the report on Puebla’s expected marigold sales and production.
The official sales period is scheduled to begin.
- Expected sales
- 100 million pesos
- Land for marigolds
- 900 to 1,000 hectares
- Potted plants
- 2.5 million
- Seasonal jobs
- About 4,000 direct and 9,000 indirect
- Main producing municipalities
- Atlixco, Huaquechula, Izúcar de Matamoros, Tochimilco and Tehuacán