Business · Companies · 2 hrs ago
Romain Vivien to Lead Believe’s Three Global Regions
Believe has expanded Romain Vivien’s leadership role at the French music company.
He will continue overseeing its global recorded music activities and now directly lead its EMEA, Americas and APAC regions.
The change follows Believe’s appointment of Adriana Sein as Americas president and promotion of Viktoria Siniavskaia to EMEA president; Sylvain Delange remains president of APAC.
The new structure is part of Believe’s five-year From Access to Success plan, which aims to make the company a global artist-development business supported by technology.
Vivien will also drive strategic partnerships, with support from Bahamonde Bourgain and Brian Miller.
Believe says the regional setup is intended to bring decisions closer to local markets and improve accountability as it focuses on artist success.
Romain Vivien will directly lead Believe’s EMEA, Americas and APAC regions as the company’s global head of music.
He will continue overseeing Believe’s global recorded music activities and will drive strategic partnerships.
The expanded role follows Believe’s appointments of Adriana Sein as president of Americas and Viktoria Siniavskaia as president of EMEA.
Believe said the change is part of its five-year “From Access to Success” strategic plan.
Sylvain Delange, president of APAC, will also report to Vivien.
- Who
- Romain Vivien, Believe’s global head of music, will lead the company’s three regions.
- What
- His expanded role includes direct leadership of EMEA, the Americas and APAC, as well as strategic partnerships.
- When
- Believe announced the change on Monday, Oct. 19, 2026.
- Where
- Believe’s EMEA, Americas and APAC regions.
- Why
- The move is part of Believe’s five-year “From Access to Success” plan and is intended to strengthen regional accountability and execution.
This story does not have two clearly opposing sides.
Vivien was named global head of music and president for Europe.
Believe announced Adriana Sein as president of Americas and promoted Viktoria Siniavskaia to president of EMEA.
Believe announced that Vivien would directly lead its EMEA, Americas and APAC regions.
- Regions
- EMEA, Americas and APAC
- Americas president
- Adriana Sein
- EMEA president
- Viktoria Siniavskaia
- APAC president
- Sylvain Delange
- Strategic plan
- From Access to Success
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What people are saying
By evolving our regional organization around three major geographic pillars, we are creating clearer accountability, accelerating decision-making closer to local markets, and fostering stronger execution across our global footprint.
This strengthened regional organization brings us closer to our local artists, songwriters, labels and publishers around the world, while uniting us more closely than ever as one global organization.