Politics · Spain · 9 hrs ago
Anonymous PP social media manager leads sharper online campaign
Spain's People's Party, or PP, has changed the tone of its posts on X since an early election was called for November 29.
The party's messages have become more pointed and humorous as it criticizes the national government and the left.
An unnamed young community manager now leads the party's social media work, after ideas he proposed performed well in a team brainstorming session.
He works at the party's headquarters in Madrid and reports to people close to PP leader Alberto Núñez Feijóo.
He says he wants to remain anonymous because he believes public exposure could make him a target.
The manager says the election campaign is the moment to seek attention, when the party is under greater public scrutiny.
He describes humor as a way to address current events, and the PP says its approach has its own style rather than copying another party.
The sources do not say what further changes the PP plans for its online campaign.
The Spanish People’s Party (PP) has intensified its social media campaign, especially on X, since an early election was called for November 29.
An anonymous, young community manager has become a key figure in the party’s digital communications and reports to Alberto Núñez Feijóo’s close circle.
The manager told El Mundo that the sharper approach is intended to attract attention during the election campaign and uses humor to address current affairs.
Supporters have praised the posts, while critics have questioned whether the party’s accounts are crossing limits.
The manager said he prefers to remain anonymous because he fears becoming a target of the political left.
- Who
- An anonymous community manager and a young team running the PP’s social media.
- What
- The PP has adopted a sharper, more ironic online campaign, especially on X.
- When
- The shift intensified after the early election was called for November 29; the articles were published on October 18, 2026.
- Where
- On the PP’s social media accounts, especially X, in Spain.
- Why
- The manager said the party sought greater attention during the election campaign and uses humor to address current affairs.
Supporters of the PP campaign
Critics of the PP campaign
Tone
Supporters of the PP campaign
Supporters have praised the posts as witty and effective.
Critics of the PP campaign
Critics have questioned whether the accounts are crossing limits and described the approach as a loss of restraint.
Political messaging
Supporters of the PP campaign
The manager says the party uses humor to address current affairs and says it has its own style.
Critics of the PP campaign
Critics say the attacks on the left are harsh and question the campaign’s tone.
The PP’s social media accounts, especially on X, adopted a sharper tone focused on government controversies and statements.
The community manager’s proposed X posts performed well, and the manager gained responsibility for the party’s digital communications.
The PP posted a message on X referring to its new community manager and an interview with El Mundo.
El Mundo, Libertad Digital and The Objective published articles about the PP’s online strategy and its anonymous community manager.
- Election date
- November 29, 2026
- Party
- Spanish People’s Party (PP)
- Main platform
- X, formerly known as Twitter
- Community manager
- Identity not disclosed
- Reporting line
- The manager reports to the circle closest to Alberto Núñez Feijóo
3 sources
El misterioso CM del PP que revoluciona X: "Si tengo mal día pienso que peor estarán los que deben defender a Sánchez"
Habla la persona más buscada de la campaña, el 'community manager' del PP: "La izquierda es un coñazo... Desde el humor también se les puede moler a palos en redes"
El PP cambia su estrategia en redes para combatir a la izquierda «cuerpo a cuerpo»
What people are saying
Para conseguir repercusión no puedes hacer lo mismo todos los días del año.
La notoriedad llega porque hemos apretado en el momento en el que más foco hay sobre nosotros, que es con las elecciones convocadas.
Cuando tengo un mal día, me pisan en el Metro, me duele una muela o piso una caca de perro en la calle pienso "bueno, peor estarán los que tienen que defender a Sánchez".
Aprovechamos una de las principales grandezas del pueblo español: el humor.
Posts on X
El que ha fichado bien es el Getafe, que se ha llevado a Carvajal sin pagar un euro. Respecto al "CM del PP," se vienen cositas, pero mañana será otro día. Tic, tac 👀
Convoca elecciones "contra los fondos buitre". Se descubre que el marido de su portavoz, Montse Mínguez, gestiona una empresa con 30 pisos.