World · Europe · 2 hrs ago
Anti-Gail’s campaign targets new Brixton bakery with protest posters
Posters urging people to avoid Gail’s new Brixton branch appeared near Brixton Market and the tube station in south London.
The posters showed a Gail’s loaf wrapped in what appeared to be an explosive device and linked the bakery to Israel.
Strapline shared footage of the posters being put up and is described as an underground organisation behind the campaign.
Graphic designer Marlo Swann McNair Plowden is identified as one of the people behind it.
Gail’s says it has no links to any country outside the UK.
The campaign comes amid protests over the chain’s expansion, which some residents oppose over concerns about independent businesses and gentrification.
Posters urging people to avoid Gail’s were put up near the chain’s new Brixton bakery in south London.
The posters showed a Gail’s loaf wrapped in an explosive device and linked the company to Israel.
The campaign was associated with Strapline, an underground organisation, and graphic designer Marlo Swann McNair Plowden.
Gail’s says it has no links to any country outside the UK.
The campaign follows protests against Gail’s over concerns about independent traders and gentrification, as well as protests related to Israel.
- Who
- Strapline and graphic designer Marlo Swann McNair Plowden were linked to the campaign.
- What
- Posters near the bakery urged people to avoid Gail’s and linked the company to Israel.
- When
- The branch opened earlier in October 2026; the article was published on October 27, 2026.
- Where
- Near the new Gail’s branch in Brixton, south London, including close to Brixton Market and Brixton tube station.
- Why
- The campaign opposed Gail’s arrival, describing it as part of gentrification and linking the company to Israel.
Gail’s
Anti-Gail’s campaigners
Company links
Gail’s
Gail’s denies links to any country outside the UK.
Anti-Gail’s campaigners
The posters linked Gail’s to what activists called the genocidal state of Israel.
Brixton opening
Gail’s
Gail’s opened a new branch in Brixton earlier in October.
Anti-Gail’s campaigners
The campaign described the opening as part of gentrification and urged people to avoid the chain.
Gail’s opened its new branch in Brixton.
Posters urging people to avoid Gail’s were put up near the branch.
The Daily Mail published its report on the campaign.
- Location
- Brixton, south London
- Organisation
- Strapline
- Designer
- Marlo Swann McNair Plowden, 28
- Poster message
- Avoid Gail’s
- Published
- October 27, 2026
What people are saying
For Marlo, art and design serve as tools for examining the use of language, both visual and written, and its pivotal role in shaping belief systems.
When used effectively, they become essential in influencing collective action in today's society.