Business · Companies · 10 hrs ago
Two Australian digital media founders buy homes in Sydney
Cheek Media founder Hannah Ferguson bought a one-bedroom apartment in Sydney’s Grayndler electorate for $775,000, settling in late May with her partner.
The Daily Aus co-founder Zara Seidler bought a four-bedroom Bondi home with her husband for $4.1 million, settling in August.
Both women lead social media-focused news businesses, but the financial success of these new media outlets remains unclear.
The Daily Aus has more than 657,000 Instagram followers, while Cheek Media has about 264,000 and Ferguson has 160,000.
Ferguson has said she plans to step back from Cheek next year to campaign for the seat of Grayndler, held by Prime Minister Anthony Albanese.
The purchases show the founders have entered Sydney’s property market, but they do not establish how profitable their businesses are.
Cheek Media founder Hannah Ferguson and The Daily Aus co-founder Zara Seidler bought homes in Sydney in 2026.
Ferguson and her partner settled on a one-bedroom apartment in Sydney’s inner west for $775,000 in late May.
Seidler and her husband, Oliver Hoffman, settled on a four-bedroom Bondi home for $4.1 million in August.
The purchases were reported in title documents seen by the Sydney Morning Herald’s CBD column.
Both founders declined to comment.
- Who
- Hannah Ferguson, founder of Cheek Media, and Zara Seidler, co-founder of The Daily Aus, bought homes with their partners.
- What
- Ferguson and her partner bought a one-bedroom apartment for $775,000; Seidler and her husband bought a four-bedroom home for $4.1 million.
- When
- In 2026: Ferguson settled in late May and Seidler in August.
- Where
- Sydney: Ferguson bought in the inner west, in the electorate of Grayndler; Seidler bought in Bondi.
- Why
- Not stated
This story does not have two clearly opposing sides.
Hannah Ferguson and her partner settled on a one-bedroom apartment in Sydney’s inner west for $775,000.
Zara Seidler and her husband, Oliver Hoffman, settled on a four-bedroom home in Bondi for $4.1 million.
- Ferguson’s purchase
- $775,000
- Ferguson’s home
- One-bedroom apartment in Sydney’s inner west, in Grayndler
- Seidler’s purchase
- $4.1 million
- Seidler’s home
- Four-bedroom home in Bondi
- Purchase year
- 2026
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