Business · Companies · 7 hrs ago
99 sponsors Brazil’s Olympic Committee through the 2028 Los Angeles Games
99 will sponsor Brazil’s Olympic Committee through the 2028 Los Angeles Games.
The agreement links the Brazilian mobility, delivery and payments company with the committee and Team Brazil.
It gives 99 exclusive rights in mobility and food and drink delivery.
The company says the deal supports its effort to present itself as a superapp offering several services, not just transport.
It also wants to connect with athletes and fans through sport, building on its previous marketing around cultural events.
The partnership is intended to run across the Olympic cycle, with athlete activities, event experiences and digital content rather than one campaign during the Games.
The financial terms have not been disclosed.
99 has announced a sponsorship deal with Brazil’s Olympic Committee through the 2028 Los Angeles Olympic Games.
The agreement links 99 with the committee and Team Brazil, with exclusivity in mobility and food and beverage delivery.
It includes use of athletes’ collective image, participation in sports missions and institutional events, and activities on digital channels.
99 plans to build a continuous presence in sport through Los Angeles 2028, including athlete activations, event experiences and content.
The financial terms of the agreement were not disclosed.
- Who
- 99 and the Brazilian Olympic Committee (COB).
- What
- 99 announced a sponsorship deal with the COB through the 2028 Los Angeles Olympic Games.
- When
- Announced on October 13, 2026.
- Where
- Brazil; the deal covers the COB and Team Brazil and runs through the Los Angeles Games.
- Why
- 99 says it wants to strengthen its image as a superapp and build a sustained connection with sport, athletes and fans.
This story does not have two clearly opposing sides.
Exame reported that 99 had announced a sponsorship agreement with the COB through the 2028 Los Angeles Olympic Games.
The agreement is set to run through the Olympic Games in Los Angeles.
- Agreement term
- Through the 2028 Los Angeles Olympic Games
- Sponsor
- 99
- Sports organization
- Brazilian Olympic Committee (COB)
- Exclusivity
- Mobility and food and beverage delivery
- Financial terms
- Not disclosed
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What people are saying
We consolidated a very strong presence in entertainment, especially in events and activations linked to music. Now, we want to repeat that success in the world of sport.
We recognized in the COB its pursuit of high performance and better results. We were able to draw a parallel between the committee’s work and our own pursuit of performance on several fronts.
We do not believe only in brand exposure. We believe that, for communication to be genuine, it needs to be immersed in that world.
Along with that exposure come activations, content to support athletes and conversation about the subject.