Business · Economy · 9 hrs ago
Credit is the main way Mexicans fund Buen Fin purchases, Ipsos finds
The annual Buen Fin shopping season draws 90% of Mexican consumers, according to an Ipsos survey of 500 adults.
Seven in 10 say they take part every year, making it a regular event in Mexico’s shopping calendar.
Shoppers split their purchases evenly between online and physical stores.
Eight in 10 use credit to take advantage of discounts, while 44% also use savings and 12% say they borrowed from a financial institution.
Direct discounts are the main reason to buy, cited by 61%, while 23% point to interest-free instalments.
Six in 10 shoppers set a budget in advance, and 92% check prices before buying.
The findings show the importance of financing and price checks during Buen Fin, but the survey gives no details about what happens next.
Ipsos found that credit is the main way consumers in Mexico fund purchases during Buen Fin.
Eight in 10 consumers use credit to take advantage of discounts, while 44% use savings and 20% work extra hours to raise money.
Nine in 10 consumers usually shop during Buen Fin, and seven in 10 take part every year.
Direct discounts are the main reason to buy for 61% of consumers, followed by interest-free monthly payments at 23%.
Ipsos surveyed 500 adults aged 18 to 74 in Mexico using its online platform.
- Who
- Ipsos surveyed 500 adults aged 18 to 74 in Mexico.
- What
- Ipsos found that credit is the main way consumers fund Buen Fin purchases.
- When
- The article was published on November 2, 2026. The survey dates are not stated.
- Where
- Mexico.
- Why
- Consumers use credit to take advantage of discounts. The article does not state why Ipsos conducted the study.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Credit use
- 8 in 10 consumers
- Regular participation
- 90% usually shop during Buen Fin
- Annual participation
- 7 in 10 consumers
- Survey sample
- 500 adults aged 18 to 74 in Mexico
- Main purchase incentive
- Direct discounts, cited by 61% of consumers
1 source
What people are saying
Mexican consumers show a high level of confidence in El Buen Fin promotions