Business · Companies · 17 hrs ago

Korean tights sales in Japan more than quadruple

Korean tights sales in Japan more than quadruple

Korean socks and tights are gaining popularity among young shoppers in Japan as both fashion items and practical clothing.

On Qoo10 Japan, sales of Korean legwear during a third-quarter discount event rose 48% from the same event a year earlier.

Tights sales were more than four times higher, while total Korean legwear sales for the quarter rose 235% year on year.

Shoppers are drawn to features such as stretch and shaping, as well as designs that pair with sneakers or boots.

K-pop idols' styling shared on social media is helping spread the trend among younger consumers.

The figures point to growing interest in Korean fashion accessories, but no further developments are specified.

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Kim Soo-aHead of eBay Japan’s Korea sales division
Recently, K-fashion accessories, beyond K-clothing, have been attracting attention as a new market in Japan, and legwear in particular is growing strongly.
via Hankyung