Business · Trade · 13 hrs ago
Shanghai import expo connects global food brands with Chinese consumers
The ninth China International Import Expo ran in Shanghai from November 5 to 10, bringing overseas food producers together with Chinese businesses and consumers.
Visitors sampled products including Canadian beef, Norwegian salmon and Spanish sheep’s-milk cheese.
China has become Norway’s second-largest export market for salmon, and Norway’s seafood industry hopes new arrangements will help more wild-caught products enter China.
Foreign brands are adapting products to Chinese tastes: retailer Hema said a European biscuit’s sales rose tenfold month on month after its sugar was reduced.
At the expo, Hema also signed agreements with 12 overseas brands and intellectual property partners worth more than 220 million yuan.
The expo helps connect overseas suppliers with Chinese buyers, creating opportunities for brands while giving consumers more food choices.
The companies aim to build on these partnerships and bring more products to Chinese shoppers.
The ninth China International Import Expo ran in Shanghai from November 5 to 10, bringing global food brands together with Chinese consumers and business partners.
Visitors sampled products from countries including Canada, Norway and Spain at the expo’s food and agricultural products section.
Canadian Beef Association president Eric Bienvenue said the expo helps companies meet consumers and partners and explore business opportunities.
Chinese retailer Hema said it reached agreements with 12 overseas brands and intellectual-property partners at the expo, worth more than 220 million yuan.
The article describes how overseas brands and Chinese businesses are adapting products and building links to meet consumer preferences.
- Who
- Global food brands, Chinese businesses and consumers took part in the expo.
- What
- The expo showcased imported food products and helped brands connect with Chinese consumers and business partners.
- When
- November 5 to 10, 2026.
- Where
- Shanghai, China.
- Why
- The expo provided a platform for product promotion, market research and business cooperation.
This story does not have two clearly opposing sides.
The ninth China International Import Expo was held in Shanghai.
Visitors gathered at Thailand’s Department of International Trade Promotion booth in the food and agricultural products section.
The expo opened to members of the public.
China News Service published its report on global food brands at the expo.
- Expo
- Ninth China International Import Expo
- Dates
- November 5–10, 2026
- Location
- Shanghai, China
- Hema agreements
- 12 overseas brands and intellectual-property partners
- Hema deal value
- More than 220 million yuan
- Adapted biscuit sales
- Increased tenfold month on month after its sugar content was reduced
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What people are saying
We produce about 350 beef products and hope to bring Chinese consumers wonderful flavor and taste experiences.
China has now become the second-largest export market for Norwegian salmon, and its importance to Norwegian seafood exports is growing.
Behind a product are its culture and historical traditions.
The expo is not only a window for global products to enter China, but also a platform for overseas brands to connect deeply with Chinese manufacturing and consumer demand.