Business · Companies · 3 hrs ago

Global PC shipments fell 21% in Q3 as component costs rose

Global PC shipments fell 21% in Q3 as component costs rose

Global PC shipments fell 21% in Q3 2026 compared with the same period a year earlier.

The decline affected the worldwide market, where shipments totaled 57 million units.

Counterpoint Research linked the drop to rising prices for memory and other components, which pushed up PC costs and discouraged buyers from upgrading.

The market had been growing for more than two years through Q2 2026, while purchases ahead of the Windows 10 support deadline and tariff-related inventory changes in Q3 2025 also made the year-over-year fall sharper.

Apple’s shipments fell 11% to 5.6 million, less than the overall market decline, and the MacBook Neo helped cushion the drop.

Counterpoint expects shipments to fall a further 27% in Q4 2026 and remain broadly flat in 2027, so stability would not mean a recovery.

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What people are saying

Minsoo KangCounterpoint Research senior analyst
prioritize configurations that can better absorb component inflation
via The Verge
David NaranjoCounterpoint associate director
With global shipments expected to plunge 27% in Q4 2026 and remain broadly flat in 2027, stabilization should not be mistaken for recovery.
via The Verge