Business · Companies · 3 hrs ago
Brad Pitt’s Cashmere Brand Opens First Standalone Store in Seoul
God’s True Cashmere has opened its first standalone store in Seoul’s Cheongdam district.
The luxury fashion brand was co-founded in 2019 by actor Brad Pitt and jewelry designer Sat Hari Khalsa.
The store is scheduled to operate for about five months, until March 12, 2027.
It sells cashmere and linen clothing and accessories, including shirts, coats and cardigans.
Its cashmere shirts have 11 gemstone buttons, and come in 30 styles; the plain version costs 3.65 million won and the tartan version 4.05 million won.
The store follows a well-received pop-up at Shinsegae Department Store’s Gangnam branch earlier in 2026, and gives the brand a dedicated Seoul location.
Brad Pitt’s luxury fashion brand God’s True Cashmere has opened its first standalone store in Seoul’s Cheongdam-dong.
Shinsegae International said the store will operate until March 12, 2027.
It sells clothing and accessories made with cashmere and linen, including cashmere shirts, cardigans, coats and capes.
The brand was co-founded by Pitt and spiritual healer and jewelry designer Sat Hari Khalsa in 2019.
Its cashmere shirts feature 11 buttons made with natural gemstones and are priced at 3.65 million won for a solid-color style and 4.05 million won for a tartan style.
- Who
- God’s True Cashmere, co-founded by Brad Pitt and Sat Hari Khalsa.
- What
- The brand opened its first standalone store.
- When
- It was announced on November 2, 2026, and will operate until March 12, 2027.
- Where
- Cheongdam-dong, Gangnam District, Seoul.
- Why
- A pop-up store at Shinsegae Department Store’s Gangnam branch earlier in 2026 received a positive response.
This story does not have two clearly opposing sides.
Brad Pitt and Sat Hari Khalsa co-founded God’s True Cashmere.
The brand presented a pop-up store at Shinsegae Department Store’s Gangnam branch, which received a positive response.
Shinsegae International announced the standalone store in Cheongdam-dong.
The store is scheduled to operate through this date.
- Store location
- Cheongdam-dong, Gangnam District, Seoul
- Brand co-founders
- Brad Pitt and Sat Hari Khalsa
- Store operating period
- Until March 12, 2027
- Cashmere shirt styles
- 30 styles
- Solid-color cashmere shirt price
- 3.65 million won
- Tartan cashmere shirt price
- 4.05 million won
What people are saying
This store is a key hub for presenting God’s True Cashmere’s outstanding materials and philosophy to domestic customers.
We will convey the brand’s authentic value through the finest cashmere, distinctive gemstone embellishments and an artistically designed space.