Business · Companies · 1 hr ago
Companies expand social support through public campaigns and investment
At a Seoul gathering, companies described broader ways to support communities beyond one-off donations.
Yuhan-Kimberly has supplied free diapers for premature babies to neonatal intensive care units across South Korea since 2017.
From July 2017 to July 2026, it provided more than 7 million diaper pads, helping 46,826 babies.
A campaign with Naver Happybean turned 10,000 public comments into 100,000 extra diaper pads.
Namyang Dairy Products combines consumer campaigns with financial, medical and job-related support for young people who care for family members; about 40,000 consumers joined its awareness campaign.
Seven organizations and companies are also working through Naver Happybean to support 300 young people preparing to live independently.
These programs show how businesses are using public participation and their expertise to sustain social support, and Yuhan-Kimberly is checking demand for further diaper aid while Namyang Dairy Products is considering expanding its support.
Companies in South Korea are broadening social support beyond one-time donations to include public participation, long-term assistance and investment.
Yuhan-Kimberly has supplied diapers for premature babies to neonatal intensive care units since 2017, providing more than 7 million pads through July 2026.
A consumer campaign linked 10,000 supportive comments to an additional donation of 100,000 diaper pads.
Namyang Dairy Products combined consumer outreach with support for young people who care for family members, reaching about 40,000 consumers.
At a Seoul event, companies and institutions also shared programs supporting child welfare facilities and young adults preparing to live independently.
- Who
- South Korean companies and institutions, including Yuhan-Kimberly, Namyang Dairy Products, and Naver Happybean.
- What
- They are expanding corporate social support through consumer campaigns, long-term assistance, partnerships and investment.
- When
- The cases were presented at an event on October 27; the article was published October 28, 2026.
- Where
- The event was held at Culture Station Seoul 284 in Jung District, Seoul.
- Why
- The programs address needs including support for premature babies, family caregivers, child welfare facilities and young adults preparing to live independently.
This story does not have two clearly opposing sides.
A neonatal intensive care unit nurse emailed Yuhan-Kimberly requesting diapers suited to premature babies.
Yuhan-Kimberly began supplying diapers for premature babies free of charge to neonatal intensive care units nationwide.
Yuhan-Kimberly provided more than 7 million diaper pads, benefiting 46,826 premature babies.
The Mirae Asset Park Hyeon-joo Foundation and Naver Happybean began the Hope Sharing Contest to support child welfare facilities.
Naver Happybean held its Corporate Partners Day in Seoul, where companies and institutions shared social support programs.
- Yuhan-Kimberly diaper support
- More than 7 million pads provided from July 2017 to July 2026
- Premature babies reached
- 46,826
- Consumer campaign donation
- 10,000 comments prompted an additional 100,000 diaper pads
- Namyang Dairy consumer campaign
- About 40,000 consumers participated
- Hope Sharing Contest
- Up to 6 million won in operating support per selected facility
- On:Youth project
- Supports 300 young adults preparing to live independently
What people are saying
The diapers for premature babies were not available on the market, and there were professional opinions from medical staff.