Entertainment · Film · 18 hrs ago
Morrisons launches Goldilocks-themed Christmas advert
Morrisons has launched a Christmas advert based on Goldilocks and the Three Bears as retailers compete for attention during the festive season.
In the film, Mummy and Daddy Bear rush to prepare for Christmas after Baby Bear texts that he is coming home with someone.
Daddy Bear struggles with a supermarket trolley and visits the deli counter while Mummy Bear decorates the tree.
The surprise guest is Baby Bear's new girlfriend, Goldilocks, who joins the bears for dinner.
The story turns the familiar tale into a message about welcoming people and family traditions at Christmas.
Morrisons' advert appears amid discussion of other retailers' festive films, including a John Lewis advert criticised by some viewers for how its grandchildren behave.
The adverts are part of retailers' competition to connect with shoppers as Christmas approaches.
Morrisons has launched a Christmas advert based on Goldilocks and the Three Bears.
The film shows Mummy and Daddy Bear preparing for a visit after Baby Bear texts that he is bringing someone home for Christmas.
Baby Bear arrives with his new girlfriend, Goldilocks, who joins the family for dinner.
Morrisons marketing and advertising director Beverley Lumb said the advert reflects how people have their own ideas of what makes Christmas “just right.”
- Who
- Morrisons launched the advert.
- What
- A Christmas film reimagining Goldilocks and the Three Bears.
- When
- Published on 8 November 2026. The advert’s launch date is not stated.
- Where
- Not stated.
- Why
- Beverley Lumb said the advert reflects different ideas of what makes Christmas “just right” and family traditions.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Advert
- Reimagining of Goldilocks and the Three Bears
- Baby Bear’s text
- Home for Xmas! Bringing someone xx.
- Goldilocks
- Baby Bear’s new girlfriend
- Morrisons spokesperson
- Beverley Lumb, marketing and advertising director
- Publication date
- 8 November 2026
What people are saying
Everyone has their own idea of what makes Christmas 'just right' alongside their own family traditions that make the day feel truly magical.
As Christmas comes in all shapes and sizes, we pride ourselves on delivering good, honest value, ensuring every piece of festive fare is crafted with the thought, care and quality for everyone gathered around your table.