Entertainment · TV & Streaming · 2 hrs ago
Razeco founders choose Williams and Thelen after investors clash
The founders of German eco-razor company Razeco pitched their business on the TV show “Die Höhle der Löwen,” seeking €30,000 for 10% of the company.
Their razor has a steel handle, and its blade heads are 99% bio-based.
The investors learned that Razeco had made €100,000 in sales the previous year, while €800,000 had already been put into the business, including a loan carrying 15% interest.
Several investors made offers, but Frank Thelen and Andreas W. Herb argued over Thelen’s marketing skills, with Judith Williams stepping in.
Herb and Janna Ensthaler later offered €60,000 for 20% plus €100,000 for marketing, but the founders did not take it.
They chose Williams and Thelen’s offer of €100,000 for 25% instead.
The deal gives Razeco investment and backing from the pair, while the show’s investors ended the exchange on friendly terms.
Razeco’s founders chose Judith Williams and Frank Thelen as investors after a heated disagreement among investors on the TV show Die Höhle der Löwen.
The founders had sought €30,000 for 10% of the company, but Williams and Thelen offered €100,000 for 25%.
Andreas W. Herb challenged Thelen’s ability to build brands, prompting a public argument.
The founders had recorded €100,000 in sales the previous year and had received €800,000 in funding, including a loan carrying 15% interest.
Herb and Janna Ensthaler later offered €60,000 for 20%, plus €100,000 for marketing, but the founders declined.
- Who
- Razeco founders Victor and Louisa Haisch and Ivo Lovric, and investors on Die Höhle der Löwen.
- What
- The founders chose Judith Williams and Frank Thelen’s offer of €100,000 for 25% of Razeco.
- When
- Monday, October 19, 2026.
- Where
- On the German TV show Die Höhle der Löwen.
- Why
- The founders accepted Williams and Thelen’s offer. Their specific reason for choosing it was not stated.
Andreas W. Herb
Frank Thelen
Brand-building ability
Andreas W. Herb
Herb said Thelen was an excellent investor but not a brand builder.
Frank Thelen
Thelen objected to Herb’s criticism and cited his sales success with Williams at Rossmann.
Marketing credentials
Andreas W. Herb
Herb said Thelen was not a marketing man and was the wrong person for the deal.
Frank Thelen
Thelen defended his record, while Williams also challenged Herb’s argument.
Razeco recorded €100,000 in sales.
The founders presented Razeco and sought €30,000 for 10% of the company.
Herb criticized Thelen’s brand-building ability, and the investors argued.
Herb and Ensthaler increased their offer to €60,000 for 20%, plus €100,000 for marketing.
The founders chose Williams and Thelen’s offer of €100,000 for 25%.
- Founders
- Victor Haisch, 27; Louisa Haisch, 31; Ivo Lovric, 26
- Initial ask
- €30,000 for 10%
- Williams and Thelen offer
- €100,000 for 25%
- Herb and Ensthaler offer
- €60,000 for 20%, plus €100,000 for marketing
- Previous-year sales
- €100,000
- Funding already received
- €800,000, including a €500,000 loan at 15% interest
What people are saying
You are an excellent investor, but not a brand builder.
That is simply not okay, what you are saying right now!
Nonsense! That really is rubbish.
Do you have any popcorn? I find this exciting.