Business · Companies · 3 hrs ago

India tractor sales forecast to hit a three-year low as monsoon falls short

India tractor sales forecast to hit a three-year low as monsoon falls short

India tractor sales are expected to reach a three-year low this financial year, with industry estimates pointing to a decline of up to 10%.

Experts say a deficient monsoon is hurting farm operations and incomes across the country.

Rainfall was 13% below the long-term average nationwide, and states including Maharashtra, Karnataka and Andhra Pradesh faced drought.

Forecasts vary: one tractor maker expects flat to single-digit declines, while another industry estimate puts the fall at 8% to 10%.

Rural demand is also weakening for entry-level cars and two-wheelers, according to dealers, who say some customers are postponing purchases.

Farmers are waiting amid uncertainty over earnings, while lenders are becoming more cautious about rural borrowers.

The pressure could intensify in peninsular India over the next two to three quarters as reservoir levels and water availability decline.

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What people are saying

Tarun KhannaCNH India director of marketing
There is some distress, which actually starts to impact the industry from here on,
via Economic Times
Sachin MahajanMaharashtra state chairperson of the Federation of Automobile Dealers Associations
very bad
via Economic Times