Business · Companies · 1 hr ago
Kendall Jenner’s 818 tequila grows as Casamigos and Don Julio lose ground
Kendall Jenner’s 818 tequila is growing as some better-known brands lose ground.
The brand is gaining traction in the tequila market.
The maker of Fireball is helping distribute 818, giving it a boost.
Casamigos and Don Julio are losing ground with drinkers.
The shift sets 818 against two established brands at a time when they are struggling to hold drinkers’ interest.
The information available does not say what happens next.
Kendall Jenner’s 818 tequila is growing while Casamigos and Don Julio are losing ground with drinkers.
TheStreet attributes 818’s growth to the distribution reach of the company that makes Fireball.
The article describes 818 as gaining momentum during a slump affecting Casamigos.
TheStreet published the report on October 21, 2026.
- Who
- Kendall Jenner’s 818 tequila, Casamigos and Don Julio.
- What
- 818 is growing while Casamigos and Don Julio are losing ground with drinkers.
- When
- October 21, 2026, the article’s publication date.
- Where
- Not stated.
- Why
- TheStreet says the distribution reach of Fireball’s maker is helping 818 grow.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Tequila brand gaining ground
- 818
- Tequila brands losing ground
- Casamigos and Don Julio
- Factor cited for 818’s growth
- Distribution reach of Fireball’s maker
- Publication date
- October 21, 2026