Science & Tech · AI · 2 hrs ago
Inter plans AI investment to improve customer experience
Brazilian financial company Inter is investing in artificial intelligence to improve its services and technology.
CEO João Vitor Menin said the plans focus on long-term progress and keeping services convenient, affordable and safe.
He said Inter has recorded 14 consecutive quarters of record profits.
Menin described its approach as a mix of banking and technology, and said Inter currently scores about 40 on the “Rule of 50” measure.
That measure combines annual net revenue growth with return on equity, and Inter aims to reach a score of 50 by growing revenue and gradually raising its return on equity above 20%.
Menin said more customers and services, alongside slower expense growth than revenue growth, could help the company make progress.
He also pointed to economic challenges and opportunities including competitive funding, a broad customer base and diversified revenue.
Inter plans to invest in artificial intelligence to improve customer experience and develop its technology infrastructure.
Global CEO João Vitor Menin said the company’s project is focused on the medium and long term.
Menin said Inter aims to use leading technology while offering customers convenient, economical and secure services.
He said Inter had recorded 14 consecutive quarters of record profit.
The company currently scores about 40 on the “Rule of 50” measure, Menin said.
- Who
- Inter and its global CEO, João Vitor Menin.
- What
- Inter plans to invest in artificial intelligence to improve customer experience and technology infrastructure.
- When
- The plans were discussed alongside Inter’s third-quarter results. The article was published on November 13, 2026.
- Where
- Not stated.
- Why
- To improve customer experience and advance the company’s technology infrastructure.
This story does not have two clearly opposing sides.
Inter released its third-quarter results, highlighting investments in artificial intelligence.
Menin discussed the company’s plans with CNN Money, according to the article published that day.
- Investment focus
- Artificial intelligence
- Profit record
- 14 consecutive quarters
- Rule of 50 score
- About 40 points
- Revenue growth projection
- Around 25%
- Current ROE
- Around 16%
What people are saying
obsessed
It is a very successful model
This virtuous cycle continues to happen