Business · Companies · 4 hrs ago
Jung Dae-sun Enters Funeral Services Market With HN Sangjo
Jung Dae-sun has entered South Korea’s funeral-services market with a new company, HN Sangjo.
It will focus on post-paid funeral services, where families pay after a funeral rather than making monthly payments in advance.
HN Sangjo says it has partnered with 647 funeral homes nationwide and smaller suppliers, while local firms will handle services and HN will oversee standards, marketing, funding and technology.
The company also plans to offer funeral support as an employee benefit through partnerships with businesses and organizations, including companies linked to Hyundai.
The business could add competition for existing providers if companies switch or renew their service contracts.
HN Sangjo plans to hold its launch ceremony on November 16 and says it may consider prepaid services later, depending on market conditions.
Jung Dae-sun has entered the funeral services market by establishing HN Sangjo.
The company focuses on post-paid funeral services, with customers paying after a funeral rather than making advance monthly payments.
HN Sangjo says it has partnered with 647 funeral halls and small- and medium-sized funeral-supply manufacturers.
It plans to target companies and organizations with funeral benefits for employees and their families.
The company is scheduled to hold a launch event in Seoul on November 16.
- Who
- Jung Dae-sun, who will serve as HN Sangjo’s chief executive, established the company.
- What
- HN Sangjo is entering the funeral services market, focusing on post-paid services and corporate funeral benefits.
- When
- The company was established on October 22, 2026. Its launch event is scheduled for November 16.
- Where
- The launch event is scheduled for Jongno District, Seoul. The company’s headquarters is in Gasan-dong, Geumcheon District, Seoul.
- Why
- It aims to provide post-paid funeral services and expand funeral-benefit partnerships with companies and organizations.
This story does not have two clearly opposing sides.
HN Sangjo was established, according to a company representative cited by Funeral and Burial News.
Funeral and Burial News reported the company’s establishment and plans to enter the market.
HN Sangjo is scheduled to hold its launch event in Seoul.
- Company
- HN Sangjo
- Chief executive
- Jung Dae-sun
- Established
- October 22, 2026
- Funeral hall partnerships
- 647
- Launch event
- November 16, 2026, in Jongno District, Seoul
3 sources
What people are saying
We will combine corporate networks, 37 years of funeral field experience, and IT capabilities to create a transparent post-paid funeral service standard that both companies and individuals can trust.
We will be a partner that provides practical help and peace of mind at the most disorienting moment, when a funeral takes place.