Business · Companies · 6 hrs ago
Lindt chocolate wins Switzerland’s top new-brand product award
Lindt’s Les Grandes chocolate won Switzerland’s Promarca Star of the Year 2026 at an awards event in Interlaken.
The hazelnut and salted caramel bar was chosen as a favourite by 48% of 1,013 surveyed consumers.
Haribo Goldbären Die Sauren came second with 39%, followed by Evian Sparkling with 26%.
The finalists were selected from the 12 best-selling new products launched by members of the Swiss brand association, using retail sales data.
Ricola won the jury’s innovation award for Drink Cubes, which the judges said brought the company’s brand into a new product category.
A class from a Bern secondary school chose Rivella Peach Zero as its own favourite.
Lindt & Sprüngli’s “Les Grandes 24 % Noisettes & Salted Caramel” won the Promarca Star of the Year 2026 consumer award.
In a survey of 1,013 consumers, 48 percent named the chocolate among their favourites.
Haribo Goldbären Die Sauren came second with 39 percent, followed by Evian Sparkling with 26 percent.
Ricola won the Promarca jury’s Explorer of the Year innovation award for its Drink Cubes.
A class from Kirchenfeld Gymnasium in Bern chose Rivella Peach Zero as its own favourite.
- Who
- Lindt & Sprüngli won the consumer award. Ricola won the jury’s innovation award.
- What
- Lindt’s “Les Grandes 24 % Noisettes & Salted Caramel” was named Promarca Star of the Year 2026.
- When
- The awards were presented on 5 November 2026.
- Where
- At the Promarca Forum in Interlaken, Switzerland.
- Why
- Lindt’s chocolate was the favourite of 48 percent of the 1,013 consumers surveyed.
This story does not have two clearly opposing sides.
NielsenIQ used retail sales data to identify the 12 best-selling new launches by Promarca members.
A representative survey of 1,013 consumers selected their favourite products, with Lindt’s chocolate receiving 48 percent.
The Promarca Forum in Interlaken presented the consumer award to Lindt and the jury’s Explorer of the Year award to Ricola.
- Winning product
- Lindt “Les Grandes 24 % Noisettes & Salted Caramel
- Consumer survey
- 1,013 respondents
- Lindt share
- 48 percent named the product among their favourites
- Second place
- Haribo Goldbären Die Sauren, 39 percent
- Jury award
- Ricola Drink Cubes, Explorer of the Year
- Date and venue
- 5 November 2026, Interlaken
What people are saying
We are very proud that our Swiss innovation is so well received by consumers!