Business · Companies · 22 hrs ago
Myoko Suginohara Ski Resort changes sales as resort development advances
Myoko Suginohara Ski Resort in Niigata, Japan, is changing how it operates this season as resort development moves forward.
It will stop selling season passes and tickets in advance, and parking will become paid.
The changes are part of a shift towards a resort that encourages visitors to travel around the wider area and stay longer.
That plan links Myoko with Madarao, in Nagano Prefecture.
Singapore investment fund PCG acquired the ski resort in 2023 and is leading resort development there.
The resort is set to become a central base for that development, though further details are not provided.
Myoko Suginohara Ski Resort in Myoko, Niigata Prefecture, is changing its sales and operating arrangements this season as resort development moves forward.
It will stop selling season passes and advance tickets.
The resort will begin charging for parking.
The changes are part of a shift toward a longer-stay resort linking Myoko with Madarao in Iiyama, Nagano Prefecture.
Singapore’s Patience Capital Group acquired the ski resort in 2023.
- Who
- Myoko Suginohara Ski Resort, acquired by Singapore’s Patience Capital Group.
- What
- The resort will stop selling season passes and advance tickets and will charge for parking.
- When
- From this season. The article does not state specific dates.
- Where
- Myoko, Niigata Prefecture, with plans to link the resort experience to Madarao in Iiyama, Nagano Prefecture.
- Why
- To support a shift toward a wider-area, longer-stay resort as large-scale development advances.
This story does not have two clearly opposing sides.
Singapore’s Patience Capital Group acquired Myoko Suginohara Ski Resort.
The resort will stop selling season passes and advance tickets and begin charging for parking.
- Owner
- Patience Capital Group (PCG), a Singapore investment fund
- Acquisition
- 2023
- Season passes
- Sales to end this season
- Advance tickets
- Sales to end this season
- Parking
- To become paid
- Planned resort area
- Myoko and Madarao in Iiyama, Nagano Prefecture