Business · Companies · 11 hrs ago
Forum in Haikou explores how Chinese brands can expand overseas
The 2026 China Brand Internationalization Forum opened in Haikou on October 20, bringing together more than 2,000 guests from China and abroad.
The event focuses on helping Chinese companies move from selling products abroad to building global brands.
Organizers say the forum will hold more than 20 sessions on issues including cross-border compliance, digital marketing and industrial upgrading.
Hainan’s governor said the Hainan Free Trade Port aims to help Chinese firms reach overseas markets and foreign firms enter China.
Gree Electric chairwoman Dong Mingzhu said international growth depends on strong manufacturing and independent research and development.
Speakers also stressed that companies need to follow local rules, earn customer trust and adapt to different markets.
A brand export exhibition opened alongside the forum in Haikou, and organizers say the two events will offer support from planning and promotion to market expansion and business connections.
The 2026 China Brand Internationalization Forum opened in Haikou on October 20, bringing together more than 2,000 Chinese and international guests.
Participants discussed how Chinese companies can move from exporting products to building global brands.
The forum planned more than 20 sessions on topics including cross-border compliance, digital marketing and industrial upgrading.
Speakers highlighted the need for innovation, compliance, trust and local partnerships when entering overseas markets.
A related China Brand Export Expo also opened in Haikou, featuring four themed exhibition halls.
- Who
- More than 2,000 Chinese and international guests took part. Speakers included Hainan Governor Liu Xiaoming, Gree Electric Appliances chairwoman Dong Mingzhu and Bosnian ambassador to China Sinisa Beljan.
- What
- The 2026 China Brand Internationalization Forum opened to discuss ways for Chinese brands to expand overseas.
- When
- October 20, 2026.
- Where
- Haikou, Hainan, China.
- Why
- To explore strategies for Chinese brands to expand internationally and connect companies with policies, services, buyers and other resources.
This story does not have two clearly opposing sides.
The 2026 China Brand Internationalization Forum opened in Haikou.
The 2026 China Brand Export Expo opened at the Hainan International Convention and Exhibition Center.
- Forum attendance
- More than 2,000 Chinese and international guests
- Forum sessions
- More than 20 parallel sessions
- Expo halls
- Four themed exhibition halls
- Gree research spending
- More than 26 billion yuan over the past five years
- Gree patents
- 140,201 domestic and international patent applications
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What people are saying
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