Business · Companies · 2 hrs ago

Walmart's ad business reaches brands beyond its shelves

Walmart's ad business reaches brands beyond its shelves

Walmart is widely known for its low prices and retail stores.

Bank of America says Walmart's advertising business is its fastest-growing business.

It sells ads to brands that do not stock products on Walmart shelves.

This means Walmart's ad business serves companies beyond those whose products it sells in stores.

The shift shows that Walmart's business with brands extends beyond its retail shelves.

No details are given about the pace of ad growth or what Walmart plans next.

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