Business · Economy · 3 hrs ago
Puebla received 13.7 million tourists from January to September
The Mexican state of Puebla received 13.7 million tourists from January to September 2026, generating 16.031 billion pesos in tourism revenue.
The totals were up 4.94% from the same period a year earlier, according to state tourism secretary Carla López-Malo.
Puebla aims to attract 18 million visitors and generate 18.5 billion pesos in revenue during 2026.
More travelers are visiting destinations beyond the capital: about 30% now go directly to the state’s Pueblos Mágicos, compared with an earlier pattern in which 90% concentrated in the capital.
San Andrés Cholula and San Pedro Cholula led visits, followed by Atlixco, Zacatlán, Cuetzalan and Chignahuapan.
Passenger arrivals at Puebla’s airport rose 31.88%, following the addition of flights from June, including 20 Volaris services.
Hotels had average occupancy of 51.64%, while the state is also promoting nature tourism and training local operators.
Officials are continuing promotion to meet the annual targets as the year draws to a close.
Puebla recorded 13,708,000 tourists and 16.031 billion pesos in economic impact from January to September 2026.
The figures represented 4.94% growth compared with the same period in the previous year.
The state had reached 16,031 million pesos of its 2026 economic-impact target of 18,500 million pesos.
Passenger arrivals at the capital’s airport rose 31.88%, while 20 additional flights had been added since June.
Hotel occupancy averaged 51.64%, and about 30% of visitors went directly to the state’s Pueblos Mágicos.
- Who
- Puebla’s state tourism sector, with figures reported by state Tourism Development Secretary Carla López-Malo.
- What
- The state recorded 13,708,000 tourists and 16.031 billion pesos in economic impact. The figures cover January to September 2026.
- When
- January to September 2026; the figures were reported on November 3, 2026.
- Where
- Puebla, Mexico.
- Why
- Not stated. The state cited more air services and improved airport services as factors supporting tourism activity.
This story does not have two clearly opposing sides.
Puebla added 20 flights through services by the airline Volaris.
Puebla recorded 13,708,000 tourists and 16.031 billion pesos in economic impact.
El Economista MX published the figures and the state’s tourism assessment.
- Tourists
- 13,708,000 from January to September 2026
- Economic impact
- 16,031 million pesos
- Year-on-year growth
- 4.94%
- Airport passenger arrivals
- Increased 31.88%
- Hotel occupancy
- 51.64% average
- Overnight visitors
- 5,225,000 tourists
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What people are saying
These are positive figures from the January-to-September assessment, representing growth of 4.94% compared with the same period.